An overview on the current race towards absolute social…everything (web, commerce and entertainment)

Apple - Winning the battle, not the war, and not even that for long

Apple is in an arms race of hardware and patents that can only be won by a series of consistently correct tactical decisions as well as maintaining organizational superiority. In other words, because Apple’s victory can only be tactical, not categorical, Apple does not have a strategic advantage. Apple’s acumen with generating fanaticism is limited to its ability to create real technical differentiation. However, open source software and second-tier hardware will gradually but effortlessly creep over all of Apple’s territory in the same way that it has already gained a plurality of the industry ( Android: 42%, Apple: 28% – Source). In years past, and in a different category, being first and a pioneer would lead to domination (Xerox, Kleenex, Coca-Cola over Pepsi, Nike over Reebok). Now, however, pioneers act more as door men for smaller, more agile innovators (or Tweakers, according to Gladwell) and consumers are infinitely more concerned with value than brand. Consumers are on board with Apple’s benevolent dictatorship only as long as it yields the best product around. That battle will become increasingly difficult to win.

Google - Set to win but squandering its advantage

Google is currently floundering under its own bloated weight and dry, cutesy culture, which, I would assert, is the result of its pursuit of hyper-academic and hyper-technical talent.  This has led to the release of several deplorable products like Wave, Buzz and Google+, all of which are crafted like the space shuttle but are completely out of touch with real, visceral human experience.

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… and how [for now] google+ is more of an advanced form of email than it is a new social network.

1) Switch from “push” to “post”

“Circles” seems at first to be a feature that organizes your friends into separate (and thus) high functioning social groups. However, communication (i.e. community) within these circles is actually only realized within “hangouts,” which, coincidentally, exists completely independent of whether you have circles set up.  Aside from hangouts your only method of communication is to choose an audience and share content. however, this content does not become a public forum like a “post” on facebook does, which brings us to point 2…

 2) Make circles consensual.  somehow.

As it stands, circles are not real, delineated groups.  They are, in fact, reductive syllogisms and, as such, set-logic nightmares (e.g. you’re my “LA friend” but I’m your “acquaintance” and we’re both talking to John who is my “family” and your “college friend,” while we’re both his blanket “friends”). Without circles being mutually agreed upon, they cannot be addressed directly. For instance, I cannot say “hello family” and have it make sense to both

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